SPEAKER BIOS

Geraldine Ree

Click here for her LinkedIn

Geraldine Ree is an experienced SVP, entrepreneur and author of the best-selling book, Flying Colors: The Travel Advisor’s Guide to Breakthrough

Geraldine’s knowledge covers all aspects of the travel industry including over two decades as senior leader for Expedia Cruises, Princess Cruises and Travel Market Report. Her passion for helping advisors achieve their goals is unmatched!

She is Godmother to the Viking Eistla and is currently enrolled in the Thought Leaders Business School in Australia.

Geraldine will lead an interactive session at the UFOA meeting on Friday directly relating to agency owners and their business.   As well, she will address the group Saturday morning as our keynote speaker.

Edward Elliott

Ed Elliott is a Canadian entrepreneur, AI strategist, and longtime tech innovator. Over the past 30 years, he’s co-founded multiple companies, including EK3 Technologies (acquired by Cineplex), and served as a trusted advisor to organizations at the intersection of human experience and digital transformation.

Today, Ed leads AITravelStudio, a platform helping travel advisors adopt AI while staying rooted in trust, personalization, and authenticity. His mission is simple: to show service-based professionals how to use AI to amplify what makes them human — not replace it.